A Marquee Career
Sparky Potter, a self-taught woodworker and designer, has been creating iconic signs in Vermont for over 50 years. His artistic creations can be seen all over the state, from ski resorts to local businesses. Potter’s unique style and attention to detail have helped establish many Vermont institutions and businesses as recognizable landmarks.
Born Richard Potter, Sparky’s journey into the world of sign making started in the Mad River Valley, where he moved in the early ’70s. His artistic talents and creative vision quickly caught the attention of local businesses and ski resorts, leading to significant collaborations that shaped the visual landscape of Vermont. With a love for natural materials and a deep appreciation for the region’s identity, Potter’s signs have become synonymous with Vermont’s rustic charm and artisanal traditions.
Wood & Wood Signs, the company founded by Potter in 1972, has become a staple in Vermont’s visual landscape. The business, now under new leadership, continues to produce high-quality, handcrafted signs that capture the essence of the businesses they represent. Despite stepping back from day-to-day operations, Potter’s legacy lives on through the timeless and iconic signs that bear his creative touch.
Signs of Success
Potter’s artistic journey is a testament to his passion for collaboration and creative expression. From humble beginnings in the Mad River Valley to nationwide recognition, his work has left an indelible mark on Vermont’s visual identity. With a keen eye for detail and a commitment to quality, Potter has elevated the art of sign making to new heights, creating lasting impressions for businesses and visitors alike. As he reflects on his career, Potter’s legacy serves as a reminder of the power of creativity and collaboration in shaping the world around us.
