Outdoor Gear Exchange Closes Essex Outlet, Shifts Focus to Burlington Flagship
The Outdoor Gear Exchange store in Essex, which opened fourteen months ago, is set to close its doors next month. The well-loved business, celebrating its 30th anniversary this year, will be redirecting its focus back to its flagship store in downtown Burlington and its online platform GearX.com. The decision to close the Essex outlet was made by Marc Sherman, the store’s president, who felt that dividing resources between the two locations was diluting the full brand experience for customers.
Concern for Brand Identity and Customer Experience
Sherman expressed concern that the Essex store was not offering customers the complete Outdoor Gear Exchange service and selection that they have come to expect. This led to worries that the store’s brand identity was being compromised instead of enhanced. As a result, Sherman made the difficult decision to close the 5,000 square-feet retail space at the Essex Experience on February 17, shifting all staff and inventory to the larger Church Street store in Burlington.
Impacts on Business Expansion and Pandemic Recovery
The decision to close the Essex outlet came as a result of Sherman’s strategic plan to reevaluate the business’s expansion amidst challenges like the pandemic, decreased downtown traffic, and delays in nearby development projects. However, Sherman noted that business at the flagship downtown Burlington store has begun to stabilize and move in a positive direction. This shift in focus aims to support the local economy and strengthen the business’s presence in Burlington.
Community Impact and Continued Operations
Despite the closure of the Essex outlet, Outdoor Gear Exchange remains committed to serving the Vermont outdoor community. The business plans to continue its seasonal operation at the MadBush Falls lodge in Waitsfield, known as The Riders Outpost, which is set to reopen in April. This seasonal shop has become a hub for mountain biking enthusiasts, providing gear, tune-ups, and a sense of community for visitors.
As the founder of Skida, a Vermont-based outdoor staple, Corinne Prevot, praised Outdoor Gear Exchange for its essential role in Vermont’s outdoor ecosystem. Prevot highlighted the business’s bike and ski service department, which has helped to keep her gear in top condition and supported her small business for over 13 years. Sherman’s journey from a marketing role in New York to building a thriving outdoor community in Vermont reflects his dedication to his passions and dreams.
In conclusion, the decision to close the Essex outlet marks a strategic shift for Outdoor Gear Exchange as it refocuses its efforts on its Burlington flagship store and online platform. Despite this change, the business remains committed to serving the Vermont outdoor community and supporting local partnerships.
